Threads Has Already Lost Half of Its Active Users: Study

LOGGING OFF

Threads’ daily active user count has dropped from 49 million to 23.6 million in a week, according to data-tracking site SimilarWeb.

Published Jul. 18 2023 7:42PM EDT

Meta's Threads app, which was launched with striking similarities to Twitter., — Dado Ruvic/Reuters

Meta’s Twitter clone Threads had a historically successful launch, reaching 100 million users just days after its launch. But a new report suggests that triumph may have been short lived.

Erik Uebelacker

Got a tip? Send it to The Daily Beast here.

Threads Has Already Lost Half of Its Active Users: Study

Threads’ daily active user count has dropped from 49 million to 23.6 million in a week, according to data-tracking site SimilarWeb.

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article.

Monthly Plan

$1 Trial

Yearly Plan

$35 Year One

Ad Free Plan

$100 per year

Erik Uebelacker