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Tommy Hilfiger Will Debut an Andy Warhol-Inspired Factory This Fall

“He really inspired me to embrace pop culture and bring that into the core of my business,” Hilfiger said of Warhol.

Tommy Hilfiger

Eamonn McCormack/BFC/Getty Images for BFC

By Helen Holmes

Tommy Hilfiger, the popular brand responsible for a particularly recognizable subsection of Americana, will debut an “experiential creative playground” inspired by Andy Warhol’s famous New York Factory in fall, Women’s Wear Daily reports. Hilfiger was friends with Warhol when he was alive, and became deeply inspired by the latter’s innovative collaborative creations. The playground, Hilfiger says, will “create an event that will be diverse, inclusive, democratic and to be a positive platform for the brand. It will be the first in the industry to create a circular content moment, linking the IRL and URL for fashion week,” he told WWD.

Read it at Women’s Wear Daily

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