Trump Mobile just gave a new glimpse at what the device may look like when it finally hits the market.
A new rendering of the “T1 Phone” on the company’s website shows the device sticking with its garish gold exterior, but swapping the previously advertised triangular camera setup for a straight row of lenses on the back.
The bigger tell may be in the fine print, given that there’s no release date almost a year after the company launched.
The T1 is now being marketed as “designed with American values in mind,” “shaped by American innovation,” and with “American teams helping guide design and quality.”
A far cry from the proud “MADE IN AMERICA” boast it first went up with last June, which was scrubbed from the website just days later to be replaced with the more modest “brought to life right here in the USA” with “American hands.”
The Trump Organization, which licenses its brand for the venture, did not respond to a request to comment.
The phone company is the brainchild of Donald Trump Jr. and Eric Trump, who claimed they saw an opportunity to introduce a top-of-market product.
“We felt there was lackluster performance ... in the mobile industry, and so with Trump Mobile, we’re going to be introducing a higher package of products,” Don Jr., 47, said last year.
According to the Trump Mobile website, coverage plans from Trump Mobile start at $47.45 per month, a nod to Trump’s time as the 47th and 45th president.
The plan promises customers they can keep “the phone you love and the number you trust,” offering the company a path to revenue even if the phones themselves don’t come to market.
Those who enroll in the Trump Mobile coverage are promised Telehealth services, roadside assistance, calling to more than 230 countries and territories, and “100% US-based customer support.” The word “Trump” will also be displayed beside the status bars on users’ phones.
But signing up for the service means agreeing to terms that waive your right to a class-action lawsuit or a jury trial against Trump Mobile.
The company, which partners with T-Mobile for its coverage, has already drawn scrutiny from Democrats in Congress, who have raised conflict of interest concerns.
“We are highly skeptical of the recent developments between T-Mobile and the Trump Organization and are deeply concerned about the legal and ethical implications of this arrangement, including on our nation’s spectrum policies,” three lawmakers on the House Energy and Commerce Committee wrote in a letter last year.
