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Tuna King Sets New Record for Most Expensive Bluefin Ever Bought

TO THE TUNA MILLIONS

Great fish for perfect sushi is big business in Japan.

Kiyoshi Kimura (C), president of Kiyomura Corp., the Tokyo-based operator of sushi restaurant chain Sushizanmai, displays a 243-kilogram bluefin tuna at his main restaurant in Tokyo on January 5, 2026, after the New Year's auction at Toyosu fish market. A Japanese sushi entrepreneur paid a record $3.2 million for a giant bluefin tuna January 5 at an annual prestigious new year auction in Tokyo's main fish market, smashing the previous all-time high. (Photo by Yuichi YAMAZAKI / AFP via Getty Images)
YUICHI YAMAZAKI/AFP via Getty Images

Japan’s so-called Tuna King has smashed the record for the most expensive bluefin bought since records began in 1999, forking out over $3.2 million. Sushi master Kiyoshi Kimura is set to slice up the 536 pounds of fish into sushi rolls that he’ll sell in his chain of stores for the equivalent of around $3.20. Speaking at the end of an auction completed before the sun had risen, Kimura said, “I’d thought we would be able to buy a little cheaper but the price soared before you knew it,” Agence France-Presse reports. “I was surprised at the price. I hope that by eating auspicious tuna, as many people as possible will feel energized.” The Tuna King’s winning bid at Tokyo’s main fish market crushed 2019’s previous record of $2.1 million paid for a larger 613 lbs specimen. Speaking to AFP at a Kimura restaurant, 19-year-old Minami Sugiyama said, “I feel like I’ve begun the year in a good way after eating something so auspicious as the year starts.”

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