Why Are Sunscreen Ads Ignoring, and Failing, People of Color?

SAFE IN THE SUN

Look around at sunscreen advertising, and you would think Black and Latinx people don’t use sunscreen at all. They do, and need to.

Published May 28 2021 4:52AM EDT

210521-frasier-POC-sunscreen-hero_e1zthr — Illustration by Elizabeth Brockway/The Daily Beast

Summer is fast approaching, and with people finally being able to take a beach trip with reduced fear of the pandemic (hello, vaccines!), here comes the sunscreen ads.

Kristopher Fraser

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Why Are Sunscreen Ads Ignoring, and Failing, People of Color?

Look around at sunscreen advertising, and you would think Black and Latinx people don’t use sunscreen at all. They do, and need to.

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Kristopher Fraser