The nation is awash in attack ads, rallies, and campaign lawn signs. The point of it all, of course, is to secure a win (and ensure the other guy or gal loses). So how do campaigns know which messages and modes of communications will work best? And what can recent elections tell us about how the electorate will behave in years to come? Scouted brings you a collection of books that take you inside the decision-making (and drama) that drive our elections. Read these, and you’ll be a bonafide expert in political posturing — and perhaps even ready to run a campaign of your own — in no time.
For the campaign (book) junkie who just can’t get enough, we offer a rapid fire reading list of five more picks to add to your cart:
- Shattered: Inside Hillary Clinton's Doomed Campaign by Jonathan Allen and Amie Parnes, $12.99 Kindle edition on Amazon.
- Collision 2012: The Future of Election Politics in a Divided America by Dan Balz, $13.99 on Amazon.
- Hacks: The Inside Story of the Break-ins and Breakdowns That Put Donald Trump in the White House by Donna Brazile, $11.99 Kindle version on Amazon.
- The Wilderness: Deep Inside the Republican Party's Combative, Contentious, Chaotic Quest to Take Back the White House by McKay Coppins, $11.99 Kindle edition on Amazon.
- Too Close to Call: The Thirty-Six-Day Battle to Decide the 2000 Election, by Jeffrey Toobin, $14.95 on Amazon.
Scouted is internet shopping with a pulse. Follow us on Twitter and sign up for our newsletter for even more recommendations and exclusive content. Don’t forget to check out our coupon site for to find great deals from your favorite brands. Please note that if you buy something featured in one of our posts, The Daily Beast may collect a share of sales.