Apparently sex doesn’t always sell. Abercrombie and Fitch announced on Friday that it will scale back on its notorious “looks policy” that focused on “body type and physical attractiveness” when hiring sales staff, which were previously referred to as Models. The brand will also remove shirtless staff from the front of the store and all events. “By the end of July, there will no longer be sexualized marketing used in marketing materials, including in-store photos, gift cards and shopping bags,” Abercrombie, who also owns Hollister, said in a news release.
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