In a twist of digital irony, Adobe unveiled a new digital magazine reader for Apple's iPad, aimed at making media-rich content easier to view. Adobe has been battling with Apple over the company's refusal to use its Flash technology, a top product for playing media on the Web, on its iPhones or iPads. Steve Jobs has said that Flash “has not performed well on mobile devices.” Adobe executives have pointed out that the use of Flash on other smartphones, like Android, will ensure its relevancy worldwide. At the same time, some providers, such as Time Warner, have refused to reformat their content for Apple. Other companies, like Disney and CNN, have translated their media into HTML format for iPads. “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms," said one Adobe executive. The maiden voyage of the Adobe app was used to create Wired magazine’s June iPad edition.