Amazon to Sell Cheaper Kindle with Ads

Gizmos

Updated Apr. 24, 2017 3:57PM EDT / Published Apr. 12, 2011 2:24AM EDT

Amazon has revealed a new $114 Kindle model, but the discount comes with a price: Readers will have to watch ads in exchange for the $25 savings. The new model is called Kindle with Special Offers, and it will be available May 3 at Best Buy and Target, in addition to Amazon’s site. Ads will appear as a screensaver when the device is idle and also as a banner at the bottom of the user’s homepage. General Motors Co.’s Buick, Olay, and Visa have all purchased ads so far.

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Amazon to Sell Cheaper Kindle with Ads