It’s time for you to know the time on the regular and you don’t need a smartwatch for that. In fact, considering the majority of them are still finding their own way and justifying their own existence, having a trustworthy and reliable normal watch is a great idea. And Amazon’s day-long sale on a variety of classic, modern, and sporty women’s watches is a great excuse to add a cool timepiece to your collection. You can get up to 50% off any of the dozens of included options. TIMEX’s Easy Reader is definitely a standout — perfect for everyday wear and you can get it for $22 (25% off) right now. Also on sale is TIMEX’s Metropolitan Watch, a classic and simple take on a wristwatch that will look elegant in an office and into the evening. It’s going for $35, or 17% off. On the sportier end is the Lacoste Ladies 12.12 Quartz Resin and Silicone Watch. At 50% off, you’ll get this water-resistant, minimalist, and sleek look for $62. Check out your options soon as the sale ends tonight.

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