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Cheers to those who held onto their Apple shares through hard times. The company’s stock reached a new high in Friday morning trading on growing investor expectations for the release of a new iPhone and possibly a new iPad. After a four-month lull, Apple’s stock had climbed 1 percent by early Friday afternoon, from Thursday’s close, just surpassing its previous $644 high on April 10. The company’s market value sank last month after its earnings report for the April-June quarter revealed the slowest growth in more than two years, but a number of upcoming high-profile launches—including the iPhone 5 and Apple TV—could have reinstilled investor confidence.