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Apple Wants Beats So It Can Control You

Owning The Flow

Apple’s move to acquire Beats Electronics shows that access to the consumer drives profits, while artistry in the recording studio gets commoditized.

Ted Gioia

Published May 12 2014 5:45AM EDT

articles/2014/05/12/apple-is-buying-beats-to-control-you/140511-gioia-apple-beats-tease_avhukp — The Daily Beast

Ted Gioia

Ted Gioia

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