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Art and High Commerce

At Art Basel Miami, Jeff Koons designed a watch, David LaChapelle directed a Maybach commercial, and Olaf Breuning created a beer label. Anthony Haden-Guest on the art of marketing.

Anthony Haden-Guest

Anthony Haden-Guest

Published Dec. 10 2009 2:51PM EST

articles/2009/12/10/art-and-high-commerce/haden-guest-advertising-branding_68662_bbh7fz — Audi

articles/2009/12/10/art-and-high-commerce/haden-guest-advertising-branding_68662_xaq4ze

A billboard by the highway between Miami and Miami Beach read:

FLASH, HYPE AND LACK OF SUBSTANCE HAVE HAD THEIR DAY PHEW

This must surely be an unusually cogent piece of word art? Nope.

Anthony Haden-Guest

Anthony Haden-Guest

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