Harvard Seeks Hipsters

With a new fashion line and an NYC Prep cameo, Harvard is making a bid to become the hippest Ivy. Kathleen Kingsbury wonders whether selling seersucker at schlocky retailers will help make it the go-to destination for glamour.

Published Aug. 9 2009 6:32PM EDT

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It’s Marketing 101: If you want to cultivate prestige, breed exclusivity.

Which raises the question, have the folks at Harvard been nodding off in class lately? Already the Cambridge, Massachusetts, institution has opened up its online courses to anyone willing to pay.

Kathleen Kingsbury

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Harvard Seeks Hipsters

With a new fashion line and an NYC Prep cameo, Harvard is making a bid to become the hippest Ivy. Kathleen Kingsbury wonders whether selling seersucker at schlocky retailers will help make it the go-to destination for glamour.

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Kathleen Kingsbury