Don Imus' Second Act

With a strong debut on Fox Business Network, Don Imus is back in ring and talking about race again—and Al Sharpton’s "monitoring" the situation. But one top media buyer is balking: "I don't get the concept of radio on TV."

Published Oct. 7 2009 6:04AM EDT

articles/2009/10/07/don-imus-second-act/grove-imus-returns_54115_bv7wzv — Richard Drew / AP Photo

articles/2009/10/07/don-imus-second-act/grove-imus-returns_54115_e4pgvg

Thirty-eight minutes into his Monday morning debut on the Fox Business Network—a much-heralded return to brand-name cable after 2 ½ years in exile—Don Imus couldn’t help but start musing about “The Incident,” the blunder that nearly killed his career and has shaped his image ever since.

“My reaction to The Incident...

Lloyd Grove

Got a tip? Send it to The Daily Beast here.

Don Imus' Second Act

With a strong debut on Fox Business Network, Don Imus is back in ring and talking about race again—and Al Sharpton’s "monitoring" the situation. But one top media buyer is balking: "I don't get the concept of radio on TV."

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article.

Monthly Plan

$1 Trial

Yearly Plan

$35 Year One

Ad Free Plan

$100 per year

Lloyd Grove