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V. I. Lenin Meets J. Walter Thompson

The Daily Pic: At the New Museum Triennial, artists get ad men to polish communism's image.

Blake Gopnik
Blake Gopnik
articles/2012/03/02/the-propeller-group-rebrand-communism-at-the-new-m/communism-benoit-pailley-dailypic_lnaeih
Benoit Pailley
articles/2012/03/02/the-propeller-group-rebrand-communism-at-the-new-m/communism-benoit-pailley-dailypic_a8yg3c

A detail of a wily video installation shot in the Vietnamese branch of the international ad agency TBWA as its staff brainstorm their way to rebranding the communist movement.

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Blake Gopnik

Blake Gopnik

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