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Can This Taco Save America?

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Taco Bell sold a million Doritos Locos Tacos a day last year—and hired 15,000 new people. Daniel Gross on how the chain’s most bizarre meal yet is upending American economics.

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Yum! Brands

For much of the past year, analysts have claimed that a host of political factors are inhibiting hiring—regulation, the fiscal cliff, the sequester, the debt ceiling, the reelection of a socialist.

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Powerful forces, indeed.

But there’s another force at work—more powerful, more ubiquitous, and arguably more delicious: Doritos Locos Tacos.

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