Mattel recently announced a huge decline in Barbie sales, resulting in $11.2 million lost. Is the Barbie era over? And if so, how will the doll be remembered?
She may be a Barbie girl but she’s no longer living in a Barbie world.
Last week, toy manufacturer Mattel announced on a conference call that sales for their flagship doll have been on a precipitous decline for three consecutive quarters.
