Entertainment

How the Hype Machine Is Ruining Movies

MAKE IT STOP

Trailers. ‘Exclusive’ clips. Promos. Set visits. Blog posts. Teasers. More trailers. The onslaught of pre-release buzz for movies is ruining movies for everyone.

articles/2015/04/17/how-the-hype-machine-is-ruining-movies/150416-schager-trailer-hype-tease_eh2y7m
via YouTube

This past Monday saw the release of the second full-length trailer for Terminator: Genisys, the awfully titled, fifth big-screen installment in the James Cameron-originated sci-fi franchise that helped make Arnold Schwarzenegger a global superstar.

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