Michael Gross is the author of Model, 740 Park, House of Outrageous Fortune: Fifteen Central Park West, the World’s Most Powerful Address, and the forthcoming Focus: The Sexy, Secret, Sometimes Sordid World of Fashion Photographers, which will be published in July by Atria Books.  His My Generation: Fifty Years of Sex, Drugs, Rock, Revolution, Glamour, Greed, Valour, Faith and Silicon Chips, a group biography of the Baby Boom for which he interviewed Donald Trump, was just re-released as an e-book.

RICHES TO RAGS

Big-name high-end brands like Burberry, Prada, and LVMH are in difficult financial times: The public simply doesn’t covet their once-desirable labels as much as it used to.

Flaccid

Author Michael Gross had to be evacuated when Hurricane Sandy toppled the crane above luxury skyscraper One57.