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Somehow, fall 2025 showed up out of nowhere—and with it, the return of cozy sweaters, skeleton decor giving way to Santa blow-ups and twinkling red-and-green lights (I’m sorry, but too soon), and the inevitable kickoff to holiday shopping season. Cyber Week sales are rolling out in full force—and this year’s early deals are good.
From end-of-season clean-outs to Cyber Month steals, December is the best time of the year to score major discounts across every corner of the internet—especially when it comes to spendier investment product categories, like home décor, furniture, fashion, tech, and luxury beauty.
Retailers kicked off the season earlier than ever before this year—even as a seasoned commerce editor with a decade of experience covering the Cyber Month space, I was not prepared. Plus, if last year’s extended markdown season is any indication of 2025’s Q4 deal trajectory, we can expect December’s pre-holiday sale extravaganza to be just as impressive.
Of course, now really is the best time to get ahead of holiday gift shopping before the Black Friday and Cyber Week madness arrives—especially if you’re like me and prone to procrastination-induced panic come mid-December.
These pre-holiday deals are the perfect excuse to invest in a few new upgrades—like cozy throws for winter weather, new cookware for Thanksgiving dinner, a sparkly new frock for your office’s holiday soiree, or a luxury sofa that’ll impress even the most discerning in-laws. Expect all the big box e-tailers—Amazon, Walmart, Target, Wayfair, and more—to roll out early promotions, along with smaller brands and direct-to-consumer favorites offering rare sitewide markdowns.
Sure, the pre-holiday sale season starts earlier and earlier each year, but I’m personally grateful for the extra time to shop without having to pay full price. There’s nothing quite like getting your shopping done before the Black Friday chaos hits, so you can actually enjoy your post-Thanksgiving feast without braving crowds and waiting in lines. These early deals mean no midnight alarm-setting, no endless checkout lines, and no panic about that one gift selling out before you can snag it.
As Cyber Week goes on, even more can’t-miss offers are expected to drop. To keep your holiday shopping on track (and your wallet full), we’ll be updating this roundup regularly, so make sure to bookmark this page and check back often for the latest markdowns worth adding to cart. Here are a few of our favorites.
Best of the Best
Dermstore’s Holiday sale is one of the best of the season. For a limited time, score up to 30 percent off luxury beauty products from brands like Augustinus Bader, Shark Beauty, Medik8, and more with the code JOY at checkout.
Terra Kaffe—the brand known for reimagining home espresso with design-forward, zero-waste espresso machines—recently launched its best model yet: the Demi. The compact, accessible, and aesthetically refined machine delivers barista-level coffee and espresso from home, and right now, it’s a generous $250 off.
Save up to 45 percent off award-winning tech devices, including monitors and laptops. You can also score serious savings on appliances, including refrigerators, washers, and dryers.
Apparel, Shoes, and Accessories
Foot Locker is celebrating the holiday shopping season with exclusive savings on top footwear brands, including Nike, Jordan, Adidas, and New Balance. For a limited time, shoppers can enjoy up to 50 percent off.
From now through Dec. 12, score major savings on Ariat’s bestselling UltraPuff jackets and vests. Score $20 off jackets and $10 off vests.
Nordstrom rarely launches sales ahead of schedule, but this year, shoppers can already find thousands of early Black Friday savings. You’ll find plenty of steep apparel markdowns on designer and contemporary brands like Mother, Celine, Skims, New Balance, and Frye. You’ll also find discounts on luxury beauty, home, and kitchen items.
Macy’s massive Cyber Monday sale is live. Each Friday, the retailer will drop hundreds of new deals across all of its virtual aisles, including accessories, apparel, footwear, and more.
Lululemon’s “We Made Too Much Section” has never been more stocked with bestsellers marked down up to 40 percent off.
Beauty and Grooming
Founded by an esthetician and developed by a dermatologist, PCA Skin’s clinical-forward formulas deliver transformative results sans the side effects. For a limited time, the brand is offering 20 percent off sitewide.
From now through Dec. 1, Mutha is offering 20 percent off all full-priced products with the code MUTHABF20. This is the beauty brand’s biggest savings event of the entire year and one of the only times its luxury body and skincare treatments get marked down.
When it comes to at-home LED and red light therapy devices, Omnilux’s collection is second to none. Endorsed by countless derms and aestheticians, these powerful masks help address a variety of skin concerns, including fine lines, acne, scarring, and elasticity. Right now, the brand is offering $275 off in savings.
Now is a great time to invest in an at-home hair growth device that actually works. Hairmax is currently offering huge savings across its clinically proven laser devices, haircare, and supplements. Score up to $500 off the hair caps and helmets, along with up to 40 percent off supplements and bundles.
Shoppers can save up to 50 percent off a wide range of bestselling beauty products from brands like Olaplex, Caudalie, Laura Mercier, Nars, Lancome, and more for a limited time. Plus, take an additional five percent off your order when you use the code EXTRA at checkout.
For a limited time, take 50 percent off jumbo bundles—keep one for yourself and one for the beauty-obsessed giftee on your list.
If you’re looking for a new red light therapy device, Solawave’s lineup offers some of the best tech in the game. Right now, the brand is offering buy one, get one free on select devices—the best Solawave sale we’ve ever seen.
If you’ve been wanting to take the plunge and invest in Lyma’s celebrity-approved handheld laser, there’s no better time. For the first time ever, the luxury brand is offering 25 percent off.
Health and Wellness
Whether you’re looking for a compact infrared sauna for your home or yard or a cold plunge, Sun Home Saunas has you covered. From now through Nov. 28, shoppers can save up to $1,550 on saunas and cold plunges.
For a limited time, take up to 25 percent off bundles and starter kits, including the brand’s coveted Infrared Sauna Blanket and PEMF Mat.
If you’re looking for a supercharged gummy vitamin formulated to fill in nutritional gaps while supporting brain and gut health, you will love Grüns. The brand is currently offering its best deal of the year: save up to 55 percent using the discount code HOLIDAYGIFT at checkout.
Founded by rowers, Hydrow offers a truly immersive fitness experience with workouts led by Olympians and world-class athletes. Save up to $850 on select models for a limited time.
Home
From now through Dec. 1, CGK Linens (a top-rated bedding brand on Amazon) is offering up to 50 percent off its bestselling sheets, pillowcases, duvets, and bedding. Whether you’re refreshing your own space or gifting comfort to someone special, now’s the perfect time to wrap yourself in quality.
Wayfair’s early Black Friday sale is brimming with sitewide deals up to 70 percent off on seasonal decor, furniture, rugs, kitchen appliances, and more. Plus, for the next week, the e-tailer will be launching limited flash deals on household essentials.
If you haven’t tried Bearaby’s luxe weighted blankets, now’s the time to treat yourself to peak comfort. Bearaby almost never offers sales, so take advantage while you can score up to 30 percent off.
If you’re looking for a new air purifier, Air Doctor’s premium lineup is second to none. Right now, the brand is offering early Black Friday deals each week.
Tech and Electronics
Whether you’re upgrading to a premium all-in-one system or looking for an affordable daily cleaner, Ecovacs’s advanced robot vacuums and cleaning systems are some of the best on the market. For a limited time, shoppers can score up to $500 off the brand’s premium devices on Amazon.
T-Mobile is kicking off the holiday season early with a slew of deals on new devices (including the new iPhone 17) as well as iPads, smartwatches, and more.
This week only, score major savings on laptops, electronics, espresso machines, TVs, and even beauty tech devices. You’ll find discounts up to 60 percent off on top brands like Samsung, DeLonghi, Dyson, Apple, and more.
Travel
Going is the go-to app to find better deals on flights, saving you time and money. The platform scours the web to find the best deals on flights so you don’t have to. Whether you’re booking last-minute holiday travel or next year’s vacation, Going can help. In fact, Going members save an average of $550 per international flight without lifting a finger, according to the brand. Right now, save up to 40 percent off premium plans.
