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Bras, Cars, and Coke, Brought to You by the Mad Men

Classic Advertising

As we await the final episodes of ‘Mad Men,’ there’s Taschen’s ‘Mid-Century Ads.’ From the classic ‘It’s Toasted!’ Lucky Strike ad to the ‘Olivetti girl,’ see the books’ best ads.

John Boot

Published Sep. 1 2014 5:45AM EDT

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/140830-ads-maidenform-tease_pbfd42

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-cover_w39xd6 — As we await the final episodes of AMC’s Mad Men, relive the ads of the 1950s and ’60s with Taschen’s Mid-Century Ads, a companion set of books from author Steven Heller and editor Jim Heimann. From the classic “It’s Toasted!” Lucky Strike ad to the “Olivetti girl,” see some of the books’ best images.
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-pontiac_jxicxh — Pontiac, 1958
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-knoll_qfm7og — Knoll Textiles, 1958. Herbert Matter’s ‘chimney sweep’ ad for Knoll appeared on the inside front cover of The New Yorker anniversary issue.
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-martini-rossi_yuqvuo — Martini & Rossi, 1958
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-smirnoff_j8uzw8 — Smirnoff, 1958, featuring Geoffrey Holder
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-lucky-strike_oczelx — Lucky Strike, 1954
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-maidenform_lnyuad — Maidenform, 1961
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-bud_jbhrpl — Budweiser, 1962
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-hunts_luczto — Hunt’s, 1960
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-metrecal_qboekx — Metrecal, 1963
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-hathaway_swvkqv — Hathaway, 1951
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-olivetti_jzofww — Olivetti, 1972
Courtesy Taschen

galleries/2014/09/01/bras-cars-and-coke-brought-to-you-by-the-mad-men/mid-century-ads-volkswagen_zlp2m9 — Volkswagen, 1969
Courtesy Taschen

John Boot

John Boot

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