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Bruce Willis Inks Scent Deal

Eau de Die Hard

Latest celeb to enter fragrance market.

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Andrew H. Walker / Getty Images

Will we soon be able to wear Eau de Die Hard? Bruce Willis is the latest celeb to dip into the fragrance industry. He has signed a deal with the German cosmetics company LR Health & Beauty Systems—and the scent will hit stores July 1. Whether the fragrance will contain hints of gunpowder, sweat and motor oil remains unknown.

Read it at NBC New York