Two months before a series of terror attacks left 30+ dead and at least 200 injured in Brussels, the Belgian capital city ran an advertisement ridiculing concerns about its reputation as being a hotbed for Islamist terror groups. “After Brussels was linked to terror plots, the international media portrayed the city as a war zone,” the ad declared. “We wanted to change this perception with an honest answer.” As such, the #CallBrussels campaign involved random passersby answering a phone call from those supposedly interested in whether the city is safe to visit—the answer was always a resounding yes.
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