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Charlie Sheen's Shameless Corporate Pals

He's a train wreck with a history of abusing women—but companies from McDonald's to Ford are still milking Charlie for publicity. See our renderings of how it might go.

Published Mar. 4 2011 12:19PM EST

galleries/2011/03/04/charlie-sheen-s-shameless-corporate-pals/sheen-sponsors---arbys_cqmtag

galleries/2011/03/04/charlie-sheen-s-shameless-corporate-pals/sheen-sponsors---arbys_vom1yt — The fast-food chain is using Sheen’s viral Twitter hashtag #Winner to promote its Angus Three Cheese & Bacon burger.

galleries/2011/03/04/charlie-sheen-s-shameless-corporate-pals/sheen-sponsors---ford_bi4ira — America’s storied automaker jump on the Sheen bandwagon big time, buying the Twitter hashtag “winning” to push its Focus line.

galleries/2011/03/04/charlie-sheen-s-shameless-corporate-pals/sheen-sponsors---red-cross_uhb0ul — Sheen’s other big meme, “tiger blood,” was too tempting for Red Cross to ignore. The humanitarian society grabbed the opportunity to promote blood donorship, tweeting, "We may not collect #tigerblood, but we know our donors & volunteers have fierce passion for doing good! #RedCrossMonth."

galleries/2011/03/04/charlie-sheen-s-shameless-corporate-pals/sheen-sponsors---amc_bvme1v — Appropriately enough, AMC Theatres is taking advantage of the #Winner hashtag to shill for its contest around the new film Beastly.

galleries/2011/03/04/charlie-sheen-s-shameless-corporate-pals/sheen-sponsors---mcdonalds_xfzips — The Golden Arches jointed the Twitter party with this self-plugging entry: “Despite all the rumors there r no plans 2 bring #mclobster or mcsushi 2 the US menu. We’re working on a new menu item called McWinning.”

galleries/2011/03/04/charlie-sheen-s-shameless-corporate-pals/sheen-sponsors---sirius_jgmlpp — If you need more Charlie Sheen coverage—hey, you never know—Sirius XM Radio announced Friday that it had created a
24-hour channel devoted to detailing every new development in Charlie’s unraveling. It is called, of course, “ Tiger Blood Radio.”