Rapper Launches His Own Cologne

Have you ever wondered what it must be like to smell like you’re constantly “In Da Club”? Well, wonder no more—rapper 50 Cent has released his own brand of man tonic this week, called “Power,” which he says—and we quote—is “a representation of a larger portion of my lifestyle.” His lifestyle apparently smells like lemon leaves, black pepper, coriander, and dark wood. Though Power won’t be available in stores until November (Christmas gift alert!), Fiddy is already talking the cologne up all over town.