The Hollywood Reporter is getting a makeover, going from a five-day-a-week publication to a weekly glossy as it fights to compete with blogs and gossip sites. Janice Min, who was made editorial director in June, is overseeing the shift, and the content will mix analytical articles, features, and big photo spreads, while the site will focus on breaking news. The old daily paper copy will be replaced by a downloadable PDF. Richard Beckman, chief executive of parent company e5 Global Media, says that the publication’s negligence in adapting to the Web had allowed “some really poor competitors to emerge.” Advertising dollars will come from consumer products, like beauty and booze, instead of the traditional entertainment industry ads, which necessitated favorable coverage.
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