The New York Times announced Thursday that more than 100,000 people have paid for access to nytimes.com since its pay wall launched on March 28. The announcement made no mention of how the pay wall has affected site traffic and ad revenue. Since the pay wall prompts payment based on monthly use, it should have already prompted potential subscribers to decide whether or not to sign up for the service. Under the pay-wall rules, home-delivery subscribers get digital access to the entire site at no additional cost, and nonsubscribers get access to 20 articles per month free.
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