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Christian Dior Shows in Shanghai

FAR EAST

Appeals to big spenders in China.

John Galliano debuted his latest collection for Christian Dior on Saturday night—but he couldn’t have been further from Paris. Instead, the Cruise 2011 collection graced the runway in Shanghai. “[China is an] emerging market and a big player in the field and very thirsty to understand couture,” Galliano told WWD. And, according to the publication, he showcased a collection inspired by French New Wave cinema to appeal to China’s big spenders. Dior’s go-to girls, Charlize Theron and Marion Cotillard, traveled to Shanghai for the event—and singer Kelis performed at the after party. The brand has reportedly seen “very strong double-digit" growth in China.

Read it at Women’s Wear Daily