Coloring Outside the Lines
Some of the most fascinating people in today’s culture are distinguished not just by their craft, but by their passions. We call them the New Alphas—and celebrate their stories here.
Some of the most fascinating people in today’s culture are distinguished not just by their craft, but also by their passions. A Grammy-winning musician who’s a diehard gear head and erstwhile designer; a social-networking wunderkind who’s obsessed with her Leica and her drum kit... Not all are household names. Some take-charge doers are people we actually know, who have figured out how to seamlessly juggle a brilliant jumble of personal interests, successfully. We call them the New Alphas — and celebrate some of their stories here.
The New Alphas are a generation of diverse and influential builders and doers. They’re the most tech-savvy in American history sharing a special set of social gifts — against-the-grain vision, smarts, determination, and optimism. Of course, access and opportunity help, too. The culture in which these doers are a part of has a lot to do with their success. Established entertainers, athletes, editorial models surely have a leg up on the rest of us, with the ways and means to discover who else they are outside of their chosen craft. But there’s a lesson in their example. Because what they do doesn’t necessarily define who they are, they’re free to be creators in other spheres and disciplines. An Internet impresario who’s an avid social activist; a pro soccer player who seriously dabbles in hip-hop; a talented actor who’s an accomplished book author...interests that have less to do with their day job and more to do with what makes them special. Is it a balance within grasp? We think so.
LENOVO. FOR THOSE WHO DO.