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Crocs Craze Fading Fast

FASHION IS SAVED

Company is losing millions as market for shoes disappears.

All fads must pass and now even the once-mighty Crocs seem to be reaching their inevitable end. The once-ubiquitous plastic shoes drew cheers from fans, including former President George W. Bush, for their comfort and horror from hipper circles for their hideous design. Buy they are rapidly dwindling in popularity. After selling over 100 million pairs in seven years, the company that manufactures the shoes is in financial distress as sales dry up. Last year, it cut 2,000 jobs and lost $185.1 million. Some observers are predicting that their massive surplus of shoes and resultant debts will bring them down entirely. "The company's toast," Damon Vickers, a fund manager at Nine Points Capital Partners in Seattle, told the Los Angeles Times.

Read it at Los Angeles Times

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