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Diddy Backs Music-Video Network

NOT JUST MTV

Aims for it to be like CNN, for music.

If you’re sick of Teen Mom and want some music videos, Sean Combs might have the answer for you. The rapper is backing a new music channel called Revolt, which launches next month and will try to bring back music videos. “The way you go to CNN for breaking news or ESPN for sports—in six months to a year, we want Revolt to be that for music,” said Revolt co-founder Andy Schuon. But they might have something to learn from their predecessors: the network’s music-video outpost, MTV 2, averages just 161,000 viewers in primetime, and VH1 Classic has just 39,000.

Read it at Ad Age