Each year, we are captivated by the brainpower of the latest generation of tech geeks, trailblazers, influencers, and scientists of every stripe. Globally, they’re a surfeit of beautiful minds doing impactful work. At first, we may only be familiar with their concepts, as typically they’re little known outside of their professional field of colleagues. They are young, impassioned, best-in-class doers, builders, risk takers and game changers who are reshaping the world, attempting to make it smarter, more efficient, healthier... Plainly said, they are brains that make us drool.

Among them, anthropologists create protected areas for endangered species, astrophysicists investigate if there’s life “out there” and where it may be, and scientists research treatments for infectious diseases not yet cured. Typically, they’re not household names lavished across the evening’s entertainment news headlines. But a coterie of driven creators and innovators who work quietly in labs and assorted think tanks across the country and the globe, whose imaginations are only slowed by their funding streams. Celebrities in their own rights, they are cross-talkers between disciplines, driving forces in education, and serial entrepreneurs.

One British philosopher recently posited that capitalism has gone awry not because there aren’t enough regulations on businesses, but because consumer knowledge is in short supply. To his way of thinking, there’s no need to ban 30-ounce soft drinks and fatty fast food, but rather an imperative to “better educate our desires” and seek out smart alternatives. It’s a simple, yet bold notion that speaks to both sides of the contentious political spectrum.

“Be the change you want to be in the world” seems hackneyed, but fortunately many still take the slogan seriously, believing that if not them, then who? So, wunderkinds continue working on nuclear fusion in their basements and experts on how to alleviate hunger or decode fossils; visionaries imagine sustainable transportation; and designers rethink the nature of game development...

What is common among them is their tenacious single-mindedness and dazzling optimism that help them launch their visions. Valuable traits they are for us all to mirror as we pursue our own goals to make a difference.

LENOVO. FOR THOSE WHO DO.