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Fall Fashion Ad Campaign Crib Sheet: Louis Vuitton to Miu Miu

Glossies

Flipping through Vogue’s 658 ad pages, you might miss some hidden gems. From most pouty to eccentric, furry to funny, see our breakdown of the fall campaigns.

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This year, Vogue broke its own record with 658 pages in its September issue. InStyle was No. 2 with 440, and Elle secured 400. But flipping through the ginormous September books, it’s easy for our eyes to gloss over. From the pouty to the newsy, furry to flirty, we cribbed 11 fall fashion campaigns you need to know.

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Kenzo’s hip redesign by Opening Ceremony co-founders Carol Lim and Humberto Leon gets even funkier in this campaign, shot by Jean Paul Goude.  Decked out in the brand’s supercool fall collection, models pose in a potentially steamy acrobatic formation: the girl in heels and the man in flats.

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Chloë Sevigny as well known for her off-kilter taste in fashion as she is for her often-bizarre choice in film roles.  So when Miu Miu cast her in their fall campaign, we wondered if they’d spruce her up with some high-end polish or just let the Brown Bunny actress be.  Well, it’s a little of both.  The photos, shot by Mert and Marcus, feature Sevigny as an Alice in Wonderland meets Mad Hatter-type character, in a printed suit and Technicolor makeup, drinking from a porcelain teacup.

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Model Lindsay Wixson is still at an endearing-enough age (she’s 18) to make the whole storybook thing look cute.  So it makes perfect sense that Mulberry chose her for their fall campaign inspired by Maurice Sendak’s Where the Wild Things Are.  In images shot by Tim Walker, the gap-toothed catwalk queen miraculously finds herself in the middle of a forest and, perhaps for the first time in her life, is dwarfed by a taller sort of being.

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Lana del Rey’s enormous mouth is often a selling point in her highly produced music videos.  But comparatively speaking, nowhere has this facial feature taken more center stage then in H&M’s new campaign where it’s been styled to match a head-to-toe outfit.  Photographed by Inez van Lamsweerde and Vinoodh Matadin, the campaign puts Rey in a lip-plumping pink ensemble, complete with 60s throwback hair and a hand tattoo.

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Raf Simons’s inaugural Dior Haute Couture collection may have emphasized certain body parts courtesy of some seriously sheer materials, but his fondness for anatomy takes on a whole different connotation in this fall campaign for his menswear label.  

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Bystanders were awestruck when Louis Vuitton constructed an $8 million train inside of the Louvre for its fall 2012 show, outdoing previous sets that included elevators and merry-go-rounds.  The train itself was not just a façade but came with fully furnished interiors, and had to be assembled on-site because there was no feasible way for a fully constructed life-size train to be ferried into a Parisian museum.  Thankfully though, this wasn’t the locomotive’s final destination.  It’s since traveled to Shanghai and was used as the backdrop for Vuitton’s fall campaign, photographed by Steven Meisel.

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Actors are a constant presence in designer campaigns.  Take Matthew McConaughey’s oddly chosen turn as the face of The One by Dolce & Gabbana, or even Chuck Bass (or Ed Westwick, for those who prefer to live in reality) in Philipp Plein’s latest ads.  But of course, Prada took the road less traveled—which may be, perhaps, the road only ever traveled by Prada. As a result, Gary Oldman, Garrett Hedlund, Jamie Bell, and Willem Dafoe star in the brand’s fall ad, dutifully photographed by David Sims.  

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Tommy Hilfiger loves him some hardcore Americana.  And what’s more intrinsically American than camping, especially considering that the outdoor tradition requires you to melt puffed gelatin sugar onto a dirty stick.  But for fall, Hilfiger did away with the dirt—replacing it with its glamorous equivalent ... glamping.  In photographs taken by Craig McDean, the brand places a basset hound in the midst of an attractive group of non-outdoorsy campers who may or may not be related.