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Fashion of a Certain Age New Website Halsbrook.com Caters to Mature Shoppers

e-Tail Adventures

A young Internet entrepreneur hopes to woo older women into the fashion e-commerce market.

articles/2012/11/04/fashion-of-a-certain-age-new-website-halsbrook-com-caters-to-mature-shoppers/halsbrook-givhan-secondary_zriedv
Courtesy of Halsbrook (2)
articles/2012/11/04/fashion-of-a-certain-age-new-website-halsbrook-com-caters-to-mature-shoppers/halsbrook-givhan-secondary_psz3dy

The bulk of Internet entrepreneurs have developed websites that cater to youngish consumers who are promiscuous technology savants–folks happy to reveal their most personal details to an online public and utterly comfortable gobbling up every gizmo or perk the digital realm has to offer.

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