
Frida Giannini, creative director of Gucci, keeps a diary exclusively for The Daily Beast.
Getty Images (Bottom Left, Top Right, Center); Frida Giannini (Others)
No matter how many times I travel here, I'm still moved by the beauty and architecture of Venice. We're staying on Giudecca Island, and this is our view as we cross the Grand Canal.

The Bellini may be the most famous drink in Venice -- but "Lo Spritz," a mix of Aperol, seltzer, and white wine, is my personal favorite.

Marchesa Casati, the eccentric countess who once lived in the Guggenheim Museum, is an inspiration here.
Giovanni Boldini
Here I am at the premiere of Madonna's film, W.E.
Venturelli
Princess Grance and Prince Ranier, pictured here in 1956, were among the first stars that Gucci designed clothes for.
Agip

I arrive at the Gucci Award For Women In Cinema at Hotel Cipriani.

Robin Wright attends the 2011 GUCCI Award For Women In Cinema at Hotel Cipriani.

James Franco attends the 2011 GUCCI Award For Women In Cinema at Hotel Cipriani.

Salma Hayek, who we surprised with a cake, attends the event.

Madonna, Jessica Chastain and I onstage at the Gucci Awards.

As we leave Venice, the sun sparkling on the water and the canals coming to life, a feeling of wonder comes over me. I take in the scene for just a moment before remembering that I have to go back to Rome to prepare for my women’s spring 2012 show later this month in Milan.
Frida Giannini


