Innovation

GE's Beth Comstock: A New Blueprint for Innovation

The results of GE's ambitious Innovation Barometer are in. Now, senior VP and chief marketing officer Beth Comstock breaks down the results—polled from 1,000 business leaders in a dozen countries—revealing the three main ways the rules of innovation are changing around the globe.

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Mandel Ngan / Getty Images,MANDEL NGAN

Innovation in the 21st century requires a new blueprint. One that topples the top-down approach and engenders collaboration among companies, countries, and communities. To help propel the world back to prosperity—and address the challenges being discussed now at Davos— innovation must yield purpose and profit.

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Companies are beginning to take this...

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