After outsize paychecks, bonuses, and claims that it was "doing God's work," Goldman Sachs is now working to project a humbler message to the enraged American public. It recently admitted to mistakes, issued an apology, and pledged to spend $500 million helping small businesses recover from the recession. “We participated in things that were clearly wrong and have reason to regret,” said executive Lloyd Blankfein. The move to help small businesses is the firm's largest charitable initiative in history, and the program will receive advice from billionaire investor Warren Buffett. The bank denied that the move was simply a public-relations overhaul, even though Goldman has emerged as the face of Wall Street greed and corruption more than any other investment bank.
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