This must be one of the perks of having your brand name become a verb. Google announced Tuesday that 2011 will be its biggest hiring year ever, with plans to expand payrolls by at least more than 6,000, their previous record from 2007. On the same day, search competitor Yahoo announced a one percent cut in its global work force—just weeks after slashing rolls by four percent. Yahoo says the move is part of a plan to increase net revenue growth. The stock market rode the two companies' moves in opposite ways; Yahoo lost a percentage point while Google gained one.