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Google's Velvet Rope

Rather than make its new telephone service available to the masses, Google Voice will be invitation only. Douglas Rushkoff asks if you block them, will they come?

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Paul Sakuma / AP Photo
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Ubiquity ain't what it used to be.

For Google, the problem with being a free, abundant, and rather infinite set of services is that it's hard to create much of a stir about anything.

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