H&M Apologizes for Kids Shirt with ‘Monkey’ Message
Clothing retailer pulled the sweatshirt amid accusations of racism.

REUTERS/Leonhard Foeger
Clothing retailer H&M will pull a children’s sweatshirt amid backlash, the company announced Monday. The sweatshirt, which reads “coolest monkey in the jungle,” was modeled by a black child on the company’s website, resulting in what appeared to reference a racial slur. Social-media users called the image insensitive, prompting musician The Weeknd to tweet that he was “deeply offended” by the shirt and would no longer work with H&M. “We are deeply sorry that the picture was taken, and we also regret the actual print,” H&M told the The New York Times in a statement. “Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore... pic.twitter.com/P3023iYzAb
— The Weeknd (@theweeknd) January 8, 2018
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.