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Harvard Seeks Hipsters

With a new fashion line and an NYC Prep cameo, Harvard is making a bid to become the hippest Ivy. Kathleen Kingsbury wonders whether selling seersucker at schlocky retailers will help make it the go-to destination for glamour.

articles/2009/08/09/is-harvard-the-new-brown/kingsbury-harvard-marketing_42610_pruefn

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