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More than a week after CNN’s disastrous town hall with former President Donald Trump, the negative impact the fiasco had on the network’s ratings is coming into clearer focus.
Last week, the cable news pioneer suffered its lowest-rated week since June 2015, averaging just 429,000 total daily viewers from Monday-Friday.
CNN was also down double digits compared to the same week last year in both total viewership and in the key advertising demographic of viewers ages 25-54. MSNBC more than doubled CNN’s daily audience, drawing 976,000 total viewers, while Fox News averaged 1.4 million.
Fox News was down 41 percent in the key demo year-to-year and 24 percent in total viewers, having seen its ratings plummet as angry right-wingers flee after Tucker Carlson’s shock firing. In fact, Fox’s post-Tucker weekday demo audience is the lowest it’s been since the first week of September 2001.
Ratings data show that primetime is where both Fox and CNN are suffering the most. Since the town hall, CNN has seen several of its weeknight hours—including Anderson Cooper—fall behind Newsmax, the fringe-right channel that has surged since Carlson’s ouster. And on Friday night, the channel’s much-hyped interview show hosted by Chris Wallace averaged only 224,000 total viewers at 10 p.m., drawing 60,000 fewer viewers than Newsmax’s offering.
While Fox News still led in both total and demo viewership in weeknight primetime last week, the conservative cable giant’s overall audience was down 38 percent and the demo viewership dropped an eye-popping 60 percent.
MSNBC, on the other hand, saw its demo audience shoot up 44 percent.