Archive

How Google Trained Your Brain

With Bing, Microsoft has created a faster search engine, says Douglas Rushkoff. But also a greedier one. Why Google’s information-based ethos will trump Microsoft’s commerce-driven approach.

articles/2009/06/03/how-google-trained-your-brain/rushkoff-google-vs-bing_30042_vxa7g3
Jens Meyer / AP Photo
articles/2009/06/03/how-google-trained-your-brain/rushkoff-google-vs-bing_30042_lzgkbw

In a few ways—just a few, but real enough—Bing represents more than Microsoft's ability to purchase a memorable but (necessarily) meaningless one-syllable name for the latest version of its search-engine competitor to Google.

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article. 

Got a tip? Send it to The Daily Beast here.