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How Marc Jacobs Punk’d the Modeling World

Catwalk

The designer’s upcoming ‘Marc’ campaign uses ‘normal people’ found on Instagram as models. But is fame the only currency they’re getting paid in?

articles/2014/07/08/marc-jacobs-punk-d-the-modeling-world/140701-crocker-jacobs-tease_tfdvis
Marc Jacobs
articles/2014/07/08/marc-jacobs-punk-d-the-modeling-world/140701-crocker-jacobs-tease_trtvaj

There are no famous faces in Marc Jacobs’ forthcoming campaign for Marc, the fashion mogul’s diffusion line of eclectic, art school-style prêt-à-porter. And there isn’t much to distinguish it from your average fashion ad: an elfish young thing with milky skin and dyed blue hair, wearing an oversized plaid bow...

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