Hulu Owners Call Off Sale

NEVERMIND

Updated Apr. 21, 2017 9:52AM EDT / Published Jul. 13, 2013 11:42AM EDT

Brad Barket/Getty

Trouble in Internet paradise, or the beginning of something new? After months of searching for a buyer to no avail, the owners of video-streaming site Hulu have decided not to sell it after all. Disney, 21st Century Fox and NBC Universal said on Friday that they are instead electing to retain ownership and invest $750 million to help grow the service. The owners "had meaningful conversations with a number of potential partners and buyers," some of which, like DirecTV and AT&T, reportedly offered bids of $1 billion. But in the end, the owners decided to stick with the little ad-seller that could.

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Hulu Owners Call Off Sale

Brad Barket/Getty