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After previously dismissing it publicly, groups supporting several GOP presidential hopefuls are revealing that they considered buying the upcoming attack documentary about Mitt Romney’s days at Bain Capital, a film that a Gingrich super PAC eventually bought for $40,000. GOP adman Fred Davis said he presented the film to a pro-Huntsman super PAC after seeing the trailer, but it was too late to consider buying it, and the film’s producer said the Huntsman PAC couldn’t afford it. Politico theorizes that the sudden talk about considering the film suggests Romney’s rivals collectively see it as the best way to slow his snowballing campaign.