Sony’s Blu-Ray won its battle with Toshiba’s HD-DVD, but its looking like both will lose the format war. Anticipating consumer dissatisfaction with the picture quality of regular DVDs on HD televisions, Sony packaged Blu-Ray licenses with exorbitant fees. (Hence the absence of indie films on Blu-Ray—small producers can’t afford the fees). But Sony failed to anticipate new regular DVD players that display just fine on HD TVs. With only a 4-percent market share and the emergence of HD-download capability, Blu-Ray may soon be joining its vanquished foe on the scrapheap.