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Will they still smell just as sweet? A Japanese company announced Tuesday that they've engineered the first blue roses in the world, and will begin selling them on November 3 in limited Japanese markets. Named "Applause," the blue rose is the product of 20 years of research culminating in the insertion of a blue color gene from pansies into the rose's DNA. A single pastel-blue flower will set you back between $22 and $33.