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The Japanese government has launched a new campaign to make sure civilians stockpile a critical emergency item: toilet paper. The "Let's stockpile toilet paper!" campaign is part of the country's Disaster Prevention Day efforts. Lacking TP during a national emergency is a legitimate concern. Nearly half of Japan's toilet paper comes from an earthquake-prone region, and it's one of the first items to fly off the shelves during an emergency. "After running out of toilet paper, people start using tissue, and that could clog up precious workable toilets," said paper industry official Toshiyuki Hashimoto. As one pro-toilet paper campaign poster enthusiastically states, “Be prepared and no regrets!”